Zara house Launches in the U.S.

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The complying with is a guest publish from our friends at Lucky.

I’ve known for a while that Zara had a house line, however I pushed it to the back of my brain considering that I likewise knew it was only offered in Europe. To me, that’s like saying Opening ceremony launched the coolest line of appeal products with Kenzo-branded packaging however it’s only offered in Africa. If I can’t have it, I don’t want to believe about it.

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But now the nine-year-old line is back in the forefront of my mind, mainly since it’s launching online for U.S. customers next week, however likewise since when I just went to preview it, I was really, truly shocked with what I saw. Zara’s my outlet for of-the-moment things: camouflage pants, cropped tweed jackets, the white Céline-y peplum top eight other girls in this office own, too. So I expected the house line to have a sense of instant trendiness about it.

Not so. Zara house is less playful than it is traditional—but I assumption those who shop Zara’s garments for work staples instead of studded jackets wouldn’t be surprised. With a mainly neutral palette as well as traditional materials (white ceramic vases, wooden frames, ornate silver cutlery), the roster reads like a Bergdorf registry, only less expensive. It’s not, really, what you’d pick up at C.Wonder or metropolitan Outfitters (though, yes, there are some stray Union Jack rugs as well as skull motifs in there). There’s variety, however most of it feels a lot more Provençal, a lot more Anthropologie-esque.

It’s precisely that traditional aesthetic, though, that I discover so sneaky awesome about Zara Home. particularly now, when it’s still under-the-radar stateside, few would expect you ordered that fancy gold-dipped white wine decanter while watching Revenge on your couch, or that it expense you less than $50. except me, that is, since I’ll be buying it as well as a lot of the items in the slideshow below the second they’re offered Tuesday, October 9 on zarahome.com. Bookmark it now.

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