Take a look at our new Might catalog!!! Keeping together with our traveling theme, this trend principle is influenced by Asia.
Right here’s a little blurb created by our aide creative supervisor explaining a few of the procedure for this shoot …
our asia collection was motivated by perfect asian-themed prints and shades … pattern and color almost everywhere …
we made a decision that, after returning from puerto rico for the africa book, we intended to keep this shoot a lot more regional …( and besides, didn’t have a budget to take a trip to asia
to document … well … asia). so, we took motivation pix and, with the assistance of our creative aide, discovered just how to make huge tiled backgrounds from them …
which you’ll see we have actually been using for a lot of our current web shoots.
collected these backdrops up, and also headed to our wholesale showroom in ny, where the shoot was based. raided chinatown for lots of additional props– fake blossoms, kites, lanterns, followers …
and invested a lot of time rigging them up with angling line and also binder clips!
we also included a new concept– karaoke– which is why you’ll see track verses (penned by our interactions planner) and microphones turning up on a few web pages of this book. the designs sang along to our ipods while we were firing those pictures …
for the shot of the chinese dragon, the team evacuated as well as headed to a karate studio (situated above our digital photographers’ studio) in the lower east side of the city.
