It’s Christmas celebration season – statistically the time of year when people are most likely to danger drink-driving. however it’s likewise when people are most likely to get caught. There are more authorities patrols on the road, including in the morning, as well as areas around prominent celebration venues are heavily targeted.
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The authorities are likely to be especially vigilant this year, as the number of casualties including drink-drivers increased from 9,300 in 2010 to 9,900 in 2011.
This boost has coincided with the department for deliver (DfT) relaunching its anti-drink-driving TV campaign after a three-year absence. The THINK! ad, including a barman acting out the consequences of being caught, last aired in 2009.
But the DfT states the ad has been revived because of a budget plan increase, not additional casualties.
Meanwhile, the DfT has joined with Coca Cola to offer designated drivers a buy-one-get-one free offer on Coke products at around 8,000 venues across the UK for the Christmas period.
