Volvo has been knocking on the door of the premium brands for a long time now, however the introduce of the new XC40 little SUV proves beyond question that it is now firmly established among the world’s premium cars and truck makers.
Here is a cars and truck dripping with desirability because of its combination of style, innovation as well as quality, plus a book subscription-based ownership plan. It complies with on from auto reveal award-winning XC90 as well as XC60 models, as well as will likely offer in numbers that will make rivals wince.
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So the pecking order in the premium sector is being shaken up, however what’s happening among mainstream makers? The recent Frankfurt show proved yet once again that Chinese brands will show up – eventually. Meanwhile, two existing brands have truly caught my eye of late with product as well as plans that make them ever more appealing. At the exact same time, some major players seem to be stagnating.
This week we expose Skoda’s plans to create a hot SUV featuring electrification. Skoda’s increase has long been documented in auto Express, however what is truly considerable is exactly how the brand is now being enabled to lead the Volkswagen group in some areas – probably a wise move when the Group’s primary brand is still somewhat beleaguered.
Similarly SEAT. manager Luca de Meo exposed plans for SEAT to lead on innovation – one of the biggest battlegrounds in the cars and truck world today. “We want to win on linked cars,” he told me. “The cars and truck will be the next tech platform after the mobile phone.”
SEAT stole a march on rivals with Amazon Alexa integration, while the next Leon will debut new group infotainment tech. The speed of modification in the cars and truck business is so frenetic, the phrase “you snooze, you lose” has never been more applicable.
Do you believe Volvo can topple the likes of Volkswagen for sales? let us understand in the comments below.
