The new Ford Mondeo, on sale next month, is set to hold on to its value much better than many premium rivals.
Price professional CAP Automotive predicts that the 2.0 TDCi ECOnetic Zetec design will still be worth 42.7 per cent of its listing cost after three years as well as 30,000 miles. As our table (below) shows, that compares favourably to equivalent versions of the car’s more upmarket competitors, the BMW 3 Series, Audi A4 as well as VW Passat. only the Mercedes C-Class had the edge over the Mondeo.
How executive cars and truck values compare
ModelList priceAfter 3yrs, 30k miles% listing price
Mercedes C 200 BlueTEC SE£28,515£13,02545.70%
Ford Mondeo 2.0 TDCi ECOnetic Zetec£22,490£9,60042.70%
VW Passat 2.0 TDI BM tech Executive£23,740£9,87541.60%
Audi A4 2.0TDIe SE£27,545£10,55038.30%
BMW 318d SE£27,620£10,17536.80%
The petrol version stretches its lead over its rivals further, while the Ford preserves its advantage at higher mileages, too. After 60,000 miles, CAP predicts a 1.5 EcoBoost Zetec petrol will retain 36.1 per cent of its value. It likewise estimates the 2015 cars and truck will be worth £1,750 more than its predecessor was after three years.
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Dylan Setterfield, leading forecaster for CAP, stated it was a milestone in Ford’s quest to shed the ‘Mondeo Man’ image. “The Mondeo’s sheer great looks are a huge contributor to such strong expected value retention,” he added. “As long as Ford isn’t lured to saturate the market with heavily discounted new cars, supply won’t outweigh the strong future demand we foresee.”
Do you believe the new Ford Mondeo will be able to shake off the ‘Mondeo Man’ image? let us understand in the comments below…
