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What: Bebe—the fashion ahead retailer known for selling barely-there tops as well as celebration dresses—is saying sayonara to its Bebe sport stores across the United States. Instead, the business is replacing its 62 Bebe sport outlets with PH8, a new “retail concept” offering “playfully sexy fashion-forward active street wear,” scheduled to open in November 2009.
What They Say:
“In this new economy, there is a heightened consumer consciousness as well as with it comes an boosting demand for clothes that are less about logos as well as a lot more about fantastic design, high quality as well as comfort,” said Tara Poseley, just recently appointed president of PH8. “Savvier women are looking for clothes they can wear daily ‘on-the-go’ whether to a yoga class, grabbing a coffee with friends or attending institution activities with their children – clothes that are fashionably chic, contemporary as well as simple to gown up or down.”
What We Say: Umm… did we miss something? aside from the reduced emphasis on business logos, it seems like Bebe is planning on selling the exact same club-inspired yoga gear at PH8 as they always did at Bebe Sport. Nonetheless, it does seem like business executives are on the ideal track when it comes to catering a lot more to all the fashion ahead women out there looking for clothes they can gown up for PTA meetings or down for the gym, so perhaps we’ll call this one a draw?
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