Check out our brand-new May brochure!!! Maintaining together with our travel motif, this fad principle is inspired by Asia.
Here’s a little blurb composed by our assistant creative supervisor describing a few of the process for this shoot …
our asia collection was influenced by perfect asian-themed prints as well as colors … pattern as well as color everywhere …
we determined that, after returning from puerto rico for the africa publication, we wished to maintain this shoot a lot more regional …( and besides, didn’t have a spending plan to travel to asia
to document … well … asia). so, we gathered ideas pics as well as, with the assistance of our innovative assistant, found out how to make significant tiled backgrounds from them …
which you’ll see we have actually been using for a lot of our current web shoots.
gathered these backgrounds up, and headed to our wholesale showroom in ny, where the shoot was based. raided chinatown for great deals of extra props– fake blossoms, kites, lights, followers …
and also spent a lot of time rigging them up with angling line as well as binder clips!
we additionally included a brand-new principle– karaoke– which is why you’ll see song lyrics (penned by our communications planner) as well as microphones turning up on a few web pages of this publication. the versions sang along to our ipods while we were shooting those images …
for the shot of the chinese dragon, the team packed up and headed to a karate workshop (located over our photographers’ studio) in the reduced eastern side of the city.
