A good friend of one of the fp girls made the May magazine video (see the previous entry) and also it turned out so amazing, we wished to share a little concerning his process and also ideas. Right here is what Ram needed to say regarding his work on the task.
” Carrie (fp creative director) initial sent me a 3-4 min cut done there with music and also every little thing. I utilized that footage as well as got stills from it I suched as compositionally and also took them right into Photoshop to develop color boards. The whole idea was to develop a dreamy feeling for the video clip. This is something I such as to integrate into a lot of what I do.
My history is image, especially in idea art as well as matte painting, which is basically just creating images which don’t in fact exist, yet could in a prospective fantasy globe. The boards demonstrated how much I wish to push the item. From there, David Bokser and also I requested much more video. I scrubbed with it and also located everything I liked and afterwards we began on the final edit. I also understood I wanted it to finish with “Free People” composed in the clouds. I additionally spent an excellent little bit of time undergoing the footage to find frameworks of the behind the scenes people and even a few other interesting shots as well as treated them with appearance and shade for the “flicker” shots through the entire piece. I’ll publish some of the faves on my site once the video clip is released.
The option of music was hard at first. When Carrie originally brought up the opportunity of doing this I had some music in mind that advised me of the drive down the Pacific Coast Highway (where Big Sur is). I actually wished to utilize a specific track, but I didn’t want that to determine the mood. I desired the clothing as well as the designs to be initially. When Dave played me the piano track, I was hesitant in the beginning to let go of what I originally desired yet after a few pays attention as well as some changes I enjoyed it a growing number of as well as felt it was fitting.
I actually like Free Individuals. Is that strange for a man to state?:-RRB- I assume perhaps the charming versions have something to do with it. Ha, no really, what I like most around FP is the use of appearances, patterns, and also color. I am one to always integrate structure as well as rich shade into what I do. I think the clothing simply looks wonderful, it has a vintage flare to it yet really modern-day as well as fashionable. An additional top quality I truly like is just how the inspirations for the fad originated from worldwide. I would certainly love to do a photoshoot free of cost People on location and also create a brochure as well as video.
The creative inspiration concern … always a tough one. A while back, Kara (from fp) introduced me to a photographer, Tim Pedestrian, whose job I would certainly seen prior to but now that I knew the name I fell in love with the work when I saw a whole gallery of it entirely. His job, along with a slew of style photographers, have actually been truly inspiring. I’ve in fact come up with some picture shoots of my own that I want to start servicing soon. A substantial director ideas for me these days has actually been Bruno Aveillan. His video for Louis Vuitton is incredible and also his cinematography is almost perfect. In the future I ‘d like ahead on set and also fire the video clips absolutely free People as an extra narrative piece that includes the clothes as the display.”
The songs is by a musician called Michael David Crawford. Ram stated “We generally wanted something fanciful and also devoid of words so we might focus on the visuals. I do love piano and desire desperately to learn to play.:-RRB- Initially the item was mosting likely to include an E.E. Cummings poem I truly suched as, but after the edit and also visual results were done, we were really delighted with it as well as didn’t intend to diminish what we already had.”
Ram’s website: www.rambhat.com
David Bokser’s website: www.davidbokser.com
